Sector:

Market Research, Business Development

Services:

• Accounting
  
  
• Market research
  
  
• Translation
  
  
• Printing
  
  
• Sales and promotion
  
  
• Financial management
  
  
• Translation and editing
  
  
• Consulting and business development

Highlights:

• Strong focus on customer satisfaction
  
  
• Extensive network of business and government contacts in Ethiopia
  
  
• A deep understanding of the Ethiopian regulatory and business environment
  
  
• A solid background in professional business management
  
  
• Linkages with Ethiopian women entrepreneurs

Objectives for mission:

1. Understanding the Canadian market and how it operates specifically the rules and regulations governing the business sector.
   
   
2. Understanding the types of business services utilised by Canadian business and the promotional strategies used in foreign markets.
   
   
3. Understanding the Canadian perception regarding cost and quality of business development services

Market experience: Ethiopia

Sector Experience:

Assorted. Having worked in the commercial banking
sector, Melika has experience in a wide variety of sectors.